Q&A with Sam Kelleher, MUFC Head of Ticketing & Membership

1. New Email Comment FormPlease use this form to send comments or feedback. As we send these emails to over 150,000 members we cannot respond to individual email replies but we will read every comment sent via the form. If you have a specific question you’d like an answer to please use the MUST helpdesk by logging in and then clicking on MY ACCOUNT > HELP DESK.

2. Video of online Q&A with Sam Kelleher, MUFC Head of Ticketing & MembershipLast week we held an online Q&A session with Manchester United Head of Ticketing and Membership, Sam Kelleher, along with a panel of Season Ticket Holders. Members who registered in advance were able to join the meeting and submit questions through the Q&A system. We had 139 questions submitted in the meeting alone, in addition to many we had received in advance as well as those asked by the panelists themselves.

The video linked above is almost two hours long but we’re sharing it for transparency and also because feedback suggests that it is of great interest to many supporters. We are planning to do more of these online meetings for members and welcome suggestions for guests and topics for discussion. Please use the COMMENTS link.

3. Collaboration with rival fan groups and the Spirit of Shankly joint statement[£30 away ticket price cap was a result of collaboration with rival fan groups and saves our fans well over £1 million every season]

We’ve seen some misrepresentation of the joint statement on football club ownership and regulation which we sent to press so we felt it was worthwhile correcting some of the misunderstandings, as well as what sadly appears to be wilful misrepresentation. This has even resulted in three (Lite) members asking to cancel their membership! Of course it is a shame they have done this based on a misunderstanding so we wanted to ensure that false perception was corrected. Also we explain how we work with rival fan groups and the benefits of doing so.

Firstly we are not “in bed with” or forming any alliance with Spirit of Shankly, or indeed any fan group of any other club. When we say “join forces” it is a figure of speech to get traction – of course we don’t mean it literally. We are fiercely independent. What we did was to issue a one-off media statement and letter to the Secretary of State for Digital, Culture, Media and Sport because the pros of doing so outweighed the cons. The reason we did this is that we are at a crucial moment with our club up for sale and the Government considering legislation on football ownership and regulation at precisely this time. Given both clubs are similarly up for sale, and the infamous rivalry between the two clubs, the media were sure to amplify such a joint statement and thus help to get this issue onto the radar of the Government. We’ve learnt over the years that Government won’t intervene over the issues of a single club but when the two biggest both raise the same issue jointly we get their attention. There is no doubt we have done that, having established a dialogue with DCMS officials on this subject, and we will be following up with a further communications. The simple fact is that the ownership of our club is more important to us than a popularity contest with any rival fan group. We make no apology for doing what we believe is in the best interests of our club.

We have collaborated with Premier League Trusts and wider fans groups through The FSA to great effect over the years. It has zero impact on the fan to fan rivalry but where working together is in the best interests of Manchester United and our supporters we will always do that (so you don’t have to!). Some of the wins this collaboration has delivered in recent times include protection of away allocations, the £30 cap on away tickets (saving our away support well over £1 million per season), coming together to halt the Super League (ESL) in it’s tracks (and let’s face it the Glazers would not be looking to sell now if the ESL had gone ahead) and, after many years of lobbying, the introduction of safe standing (where we worked with the club to ensure we were one of the early pilots). Our joint campaigning for legislation on club ownership and regulation to protect clubs and fans, most recently via the Fan-Led Review (FLR). We were given a direct audience with Tracey Crouch’s Fan Led Review Panel where we highlighted the issues raised by the Glazer’s ownership. The FLR is about to result in a new independent regulator for football and a strengthened Owners and Directors test. Our joint approach to Government with SoS is seeking to ensure that the potential early sale of our clubs are bound by those changes so this was a matter of urgency. Collaboration is essential to maximise influence on these sort of issues and allowing rivalry to get in the way of that would completely undermine those efforts.

All of our surveys tell us that our fans want us to speak to the club on issues that affect our supporters and to work with groups from other clubs where it is in the best interests of Manchester United and our fans. Our recent letter to bidders shows there is a huge groundswell of support for our objective of working towards the best ownership possible for Manchester United. As well as the thousands of individual fans (see survey item below) who have responded to the survey on this we have broad support across fanzines and 133 (and counting) official Manchester United Supporters Club branches plus other fans groups who have added their name to the ownership principles outlined in that letter.

So while some will try to misrepresent our actions, or cast aspersions on our intentions, we know that the vast majority of fans understand what we are trying to achieve and share our objectives. So if you see anyone misrepresenting our actions or motives please consider what their own motives are in doing so.

4. Ownership Principles Survey
Following the Glazers’ welcome announcement of their ‘strategic review’ that we all hope will lead to a full sale of the club, we issued an Open Letter to prospective bidders setting out key principles for new owners. We followed that up with a survey to consult fans on those principles. More than 17,000 of you have already responded but it is really important that we reach as wide an audience as possible with this survey to ensure it is as representative as possible. Therefore please share this survey link with at least one friend who is not a member of MUST:  www.utdvoice.orgOf course if you haven’t responded already yourself please use this link to do it now – it will take you less than 5 minutes to complete.

5. The Manchester Munich Memorial Foundation (MMMF) annual justgiving charity appealAs we approach the anniversary of the Munich Air Disaster it is timely to publicise the great work of the Manchester Munich Memorial Foundation and their annual charity fundraiser appeal. Every January and February the MMMF run a Just Giving campaign to raise money in memory of our beloved Busby Babes. If you would like to support this appeal please click this link:https://www.justgiving.com/campaign/mmmf2023
6. Funds raised for local Foodbanks now total £57,369Today we made bank transfers to Stretford and South Central Manchester Foodbanks totaling £2,586.94 representing donations and foodbank prize draws funds raised during December. Thank you to every one of you who donated or raised funds by taking part in our Foodbank Prize Draws. That brings the total raised through online draws and donations via the stall to £57,369. This will have a massive impact for the Foodbanks and the people they serve.As usual we will be collecting donations – both cash and non-perishable food items – at our match day stall before the Reading(H) match on Saturday. Those who are not attending, but would still like to contribute, can do so by taking part in our online Foodbank Prize Draws.
7. Fantastic result at Nottingham Forest and possible Wembley FinalWhat a night and what an atmosphere our unrivalled away following created – drawing comments of reluctant admiration even from Forest fans. Some commentators have stated we already have one foot in the League Cup Final – not that we are counting any chickens of course – but if all goes to plan in the 2nd leg next week we will be looking at a Wembley Final. While we are not going to be able to influence the distribution of tickets which the club have already set in place we will be meeting with the club to discuss arrangements for our fans not least potential transport issues. Perhaps best to wait until Thursday morning to avoid tempting fate, but if you have comments you’d like us to consider in our forthcoming meetings with the club please use the comments link below.
8. Reclamation of the Stretford EndThe announcement this week that the excutive section is to be removed from the Stretford End has been widely welcomed. However we know that it creates concerns for some who hold Exec tickets currently and also many questions from other supporters. Of course it is still more than 18 months away but we’ll be having some initial discussions with the club soon so please submit any relevant comments using the link below. Note we won’t be able to respond to individual questions but we will report back to you in due course.

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